DESIGNED TO BE SEEN
Envisioned, established, and launched a retail/commerce innovation start-up for the disability demographic, specifically wheelchair users. FFORA sells wheelchair attachable accessories, a 5-piece, utility patented product line consisting of a zinc-alloy die-cast dock that holsters an array of wheelchair attachable fashion accessories + drink-ware.
Directed the Creative, Branding, Strategy + development of an international small-scale start up, generating funding + start-up growth. Customer research, collaborations, R&D, vendor management, GTM planning, e-commerce build + managing budgets, contracts + strategy.
Campaign video starring a host of talents, shot in NYC March 2019.
