LUCY JONES

Welsh-born Lucy Jones is a celebrated director and innovation leader shaping the future of apparel. At 19, she moved to the U.S. to study at Parsons School of Design, where her senior thesis, Seated Design, earned prestigious accolades including Parsons’ “Womenswear Designer of the Year”, Kering's “Empowering Imagination Award”, and recognition as a Forbes “30 Under 30” honoree. She was also invited to the White House in 2016 for a "Design for All" conference.

Jones' systematic design approach led to a residency at Eileen Fisher sponsored by the CFDA, additionally roles as an "Innovator in Residence" at XRC Labs sponsored by Accenture and a professor at Parsons. She co-developed forward-thinking initiatives such as reinventing the hospital gown with Care+Wear and pioneering "The Disability Design Principle" a co-authored course for Parsons’ Master's program. Her work has been commissioned by the MAD Museum, MoMA, and FIT Museum, with pieces now part of MoMA’s permanent collection.

In 2017, Jones founded FFORA, a lifestyle brand serving the disability community. The launch of its patented wheelchair-attachable accessories earned the winning CFDA Elaine Gold Launch Pad prize, deemed by a judging panel of FJORD, Barneys, Soft Matter Ventures, Closed Loop Partners, Steven Kolb (CEO of the CFDA), PVH and more, the Accessories Council of America for the "Design Innovation" award, and numerous additional grants and accolades for community-led innovation.

Currently, as Senior Director of Apparel at FILA, Jones oversees end-to-end strategy, development, merchandising and execution of the brand's apparel lines. Leveraging her unique designer-turned-entrepreneur perspective, she drives cultural resonance, innovation, organizational efficiency and commercial success while aligning with stakeholders to create trend-forward, performance-focused collections.

Jones' work has been showcased globally, at several world renowned museums as well as digitally including a Microsoft Ad campaign and Visa x Snapchat Ad. She has been written bout in publications such as MoMA’s “Items: Is Fashion Modern?” and Ellen MacArthur Foundation’s “Circular Design for Fashion”. Featured in publications like WGSN, Forbes, Vogue, The New York Times by Vanessa Freidman, WWD, Fast Company, and Business of Fashion, her contributions to design and innovation continue to make a profound impact on the industry.