EST

1991

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ABSTRACT
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I’m a Welsh innovator and Senior Director with 10 years of experience, passionate about building collections that blend performance, cultural relevance, and commercial success and making a positive lasting influence in the world. As a designer-turned-entrepreneur with a degree in Fashion Design from Parsons School of Fashion, my experience spans global brands and startups -- including FILA, Adidas, Anthropologie, and Eileen Fisher— where I specialize in end-to-end product creation, from concept to market. I thrive on developing strategic, trend-forward assortments, optimizing product lifecycles, and aligning brand identity with consumer needs. Whether leading cross-functional teams, driving innovation, or crafting brand-ownable narratives that bring collections to life, my focus is on delivering impactful products that resonate and drive growth.

SS2015

SEATED DESIGN - PARSONS THESIS - WOMENSWEAR DESIGNER OF THE YEAR

Completed during the final year of my undergraduate degree at Parsons, Seated Design is the method of analyzing our existing design infrastructure and encouraging implementation of attractive, practical and more comfortable designs for wheelchair users. In fashion design, we traditionally use the “standing body.” We can eyeball a “good” neckline, a suitable length for a sleeve and so on. However, if we begin with the seated body, many of these measurements and our assumptions of garment construction become disrupted due to the anatomical variations and variety of disabilities. I hope that my philosophy and approach to Seated Design will create a conversation within fashion that is far overdue. It is up to designers to better the fit and functionality of our creations, and it is vital that we see the value of creating opportunities by involving disability and the larger disabled community into all aspects of design. To that end, designers should share, design, develop and listen to the needs of all individuals.

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NYC

made